4 December 2010
Yetman in S&DG Portfolio
Known Among Local anglers as a good fishing spot, Yetman - population 178 - has now attracted attention in international signmaking community as well, for it's new entrance sign.
The sign was awarded third place in this year's Portfolio Contest; an annual a collection of sign artistry from around the world, published by Sign & Digital Graphics Magazine.
From the S&DG article:
'Danthonia Signs turns out consistently beautiful signs,' says contest judge Mike 'Mike Z' Szczoczarz [of Countryside Signs, Seekonk Massachussets]. 'Their use of color is outstanding. Any one of their entries could be in this slot or higher...'
'Every Danthonia sign is a custom work, but this sign did get some special attention,' says Joe McKernan of Danthonia. 'Some unique aspects to the design include the four-post hanging system and the airbrushed gradient background color, which is somewhat unusual for us. It is also kind of interesting how the 3-D sculpted banner behind the gum nuts has no writing on it. It is simply there for the ambiance and the look/feel it gives.'
The signs that come from Danthonia are a team effort, with Christina Maendel designing this piece and Brenna McKernan painting the pictorial. But Joe says probably 15 people may have pitched in on the production.
It was Danthonia’s previous work that brought Yetman to their door. 'Yetman is a small town in the bushland of Northern New South Wales,' says Joe. 'About 40 percent of Danthonia’s work involves signage for local governments. Over the last few years we have done entry statements, park signage and related destination branding for more than 75 Australian councils. Yetman had seen our work around and wanted two new Danthonia-style entry signs to show local pride and promote fishing in the area.I liked the fact that this ‘little town’ got a ‘little sign’ and that this little sign has the ability to really influence your first impression of the town as you drive into it.'
Other winners included Dan Sawatsky from Chilliwack, B.C., Canada and Lunsford Signs of Hot Sulphur Springs, Colorado, USA.
To see more of our local government signs, browse our portfolio.
Related Articles:
Recognition in the S&DG Portfolio
Place Branding