13 March 2015

The background

Hunter TAFE cookery team

As part of Hunter TAFE’s business transformation, the institute refreshed its brand, repositioning itself as a modern and dynamic provider of vocational education and training.

The brief

Newcastle Campus original light box sign

Because signs are one of the most prominent and permanent forms of brand presentation, Hunter TAFE asked us to replace the ageing light box signs at their 15 campuses.

The design stage

Cessnock Campus illuminated sign

Working with the Hunter TAFE marketing team, our designers created sign designs to reflect the new brand. The entry signs were designed with interior illumination as many students attend evening and night courses. Single colour and full colour LED displays were incorporated into the designs for the larger campuses.


Central control

Central control software

The LED signs, installed at campus entries reaching from Gosford to Scone, target a large audience. The marketing team centrally manages all their LED signs from one online account. This keeps operational costs down and saves time.

Effective marketing

Gosford Campus LED sign

Hunter TAFE schedules universal messages as well as targeted promotional content to appear on any number or combination of signs in their network. It’s a really quick way to get the message out.

Signs in operation

Hunter Institute Newcastle Campus LED sign

If you drive by Hunter TAFE's signs today, you'll see invitations to enrol, messages that promote their great staff or a congratulatory note to their trainee of the year. You can view more pictures of the Hunter TAFE sign system in our gallery.

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