Ashburton Local Government Sign System

The Shire of Ashburton is nearly half the size of Victoria (105 647 square km). It boasts some of the world's largest open cut mines, largest pastoral leases and cattle stations and a thriving fishing industry all set against a beautiful and ancient arid tropical landscape. The shire wanted signs that would reflect their different areas, yet maintain a unified look. This would instil pride in local residents as well as attracting the many grey nomads and coach groups coming through.